Redesigning Fritz Website to Increase Usability

Redesigning Fritz Website to Increase Usability

Redesigning Fritz Website to Increase Usability

Role

UI/UX Designer

UI/UX Designer

Team

3 Designers

2 Engineers

Timeline

October - December 2023

October - December 2023

Skills

User Research

Information Architecture

Visual Design

Design Systems

Context

Initiated in 2020, Fritz is an astronomical data platform utilized by undergraduates, graduates, doctoral researchers and professionals in astronomy. Fritz enables users to follow up on real-time observations, archive multi-survey data, and interact and collaborate.


In 2023, I had an amazing opportunity to develop a full redesign of the Fritz website to streamline the user experience and optimize the user interfaces.

Before & After

Old Candidates Page

Previous Experience


01. Overwhelming Information

Difficult for users to process all at once


02. Inefficient navigation

Extensive scrolling required to find information


03. Unclear Hierarchy

Excessive white space and a lack of clear structure



Previous Experience


01. Overwhelming Information

Difficult for users to process all at once


02. Inefficient navigation

Extensive scrolling required to find information


03. Unclear Hierarchy

Excessive white space and a lack of clear structure



New Candidates Page

New Experience


01. Better grouping

Directs user attention to information relevant to their goals


02. Increased Efficiency

Facilitates easy and intuitive navigation


03. Clear contrasts

Enhances readability with color and type contrasts



Impact

We were able to deliver an optimized experience for users!

75%

Faster Candidate Screening

Users can find the best candidates more efficiently.

45%

Cleaner Interface:

A more streamlined and focused workspace with reduced white space.

The Challenge

The Challenge

Fritz was looking for a new website design that increases usability and efficiency.

Our Challenge

As a science data platform, the Fritz website requires significant technical knowledge to navigate. Without this professional background, our design team faced a challenge: it was difficult to assess the information hierarchy on the website. Additionally, Fritz did not provide a clear direction for the redesign, and the ambiguous client brief offered us substantial freedom in approaching the overall UI overhaul.

Our Approach

02. Identify Existing Issues

To identify the existing pain points and usability issues on the website, our team conducted a UX audit on the old website.

01. Deep Dive into User Needs

We started by thoroughly understanding the needs of the platform's users. This involved user research to identify pain points, preferences, and essential functionalities.

Fritz was looking for a new website design that increases usability and efficiency within a short timeframe.

Our Challenge

As a science data platform, the Fritz website presented a unique challenge due to its complex technical content and specialized user base. Without this professional background, our design team found it difficult to assess key user features and identify usability issues.

Our Approach

01. User Survey

Identify High-Priority Features


We began by conducting an in-depth user survey to identify the most critical features and pages that matter to our users.

02. Heuristic Evaluation

Identify Existing UI Issues


To identify the existing pain points and usability issues, our team conducted a heuristic evaluation of the old website.

User Survey

01. Identify High-Priority Features


To gain a deeper understanding of user needs, we conducted a user survey that gathered responses from 19 distinct users.

The most frequently used functions by Fritz users

The most frequently used functions by Fritz users

Upon analyzing these responses, we discovered that some of the most frequently used features, such as light curve observation, spectrum analysis, and scanning, are predominantly utilized on the Candidates page. We were asked to deliver our design to the front-end team as soon as possible. Given the quick turnaround required by Fritz, we decided to focus on the Candidate page first. This ensured that the most critical elements received the necessary attention first.

Heuristic

Review

02. Identify Existing UI Issues


Knowing that most key features are located on the Candidate page, our team conducted a heuristic evaluation of it to identify areas for improvement in accessibility and efficiency from a UI perspective. Some of the problems we identified include:

The lack of directional cues on the website can cause confusion for users finding their way around the website, leading to reduced efficiency and accessibility issues. These seemingly small UI problems can collectively lower user engagement and lead to frustration and increased cognitive load. Our goal is to create a design that effectively addresses these issues.

Identify goals

Based on our research findings, we discussed further with the stakeholders and the engineering team to solidify our visions. We identified our primary goals for the redesign:

01.

Improve information grouping by rethinking the information architecture

02.

Increase user engagement by optimizing UI controls

03.

Strategic use of white space by iterating through layouts

04.

Clear contrasts in type and color by redesigning the design system

Information Architecture

Information Architecture

Old Navigation Bar

Fritz’s existing website features nearly 25 tabs on the navigation bar, with some tabs leading to pages that contain minimal content. Feedback from our user survey indicated that several of these pages are infrequently used. Consequently, I revamped the website’s information architecture, focusing primarily on consolidating related functions onto single pages. Functions highlighted in darker blue represent the areas of the website that have been revised.

UI Controls

Problem

The old design presented program selections as a list of standalone checkboxes. Because there are a lot of options available, it takes up an unnecessary amount of screen space.


Solution

I decided to use a scrollable list box with checkboxes to make the design compact. I also added a search bar at the top. As most users are likely to know the groups they are in, allowing them to type will save unnecessary scrolling.

Solution

I decided to use a scrollable list box with checkboxes to make the design compact. I also added a search bar at the top. As most users are likely to know the groups they are in, allowing them to type will save unnecessary scrolling.

Problem

Many filters used drop down menus, even when there are only two options. This significantly reduced the usability and slowed down the process, making the interface less intuitive.

Problem

Many filters used drop down menus, even when there are only two options. This significantly reduced the usability and slowed down the process, making the interface less intuitive.

Solution

Use appropriate UI control for each use case.

I used radio buttons when users may select exactly one option, dropdown menus when there are fewer than 15 options, and text fields for simple data input.

Solution

Use appropriate UI control for each use case. I used radio buttons when users may select exactly one option, dropdown menus when there are fewer than 15 options, text field for simple data input.

Layout Iteration

Version 1

Organized selections in four groups using grid layout to reduce white space and increase readability.

Version 2

Condensed sections into the right block, allowing users to switch between tabs with the drop-down arrow.

Version 3

Reformatted the current submenus to the right block. Users can now collapse any filters they don’t need.

Version 4

Adding a horizontal menu bar on top of the Candidate page for users to switch between tabs.

Finalized Layout

Combining the four lo-fi prototypes, we chose a layout with two main selection areas positioned side by side. The left section includes the most frequently used filters during the scanning process, while the right section is designated for less frequently used selections. These selections are categorized into three tabs based on the information architecture. This layout allows users to easily access the needed tabs while keeping the screen space compact.

Design System

Our team revamped the original color scheme by using brighter tones of blue and removing the gray background.

This change aims to deliver better color contrast as the color contrast ratio has significantly improved with the new color guide. The new design system provides a cleaner and more modern look for the Fritz website, making the interface feel more engaging and user-friendly.

Final Design

To determine which selections are less used by users, we engaged in ongoing communication with both users and the Fritz team, gathering feedback to continually refine and adjust the placement of these filters. For example, we originally included program selection in the right (shown in the finalized layout above). Based on the feedback, we moved it to the left and added a tab for classification.

Takeaways

Dealing With Ambiguity


Our client did not give our team a clear redesign requirement and expectation. This challenged helped me understand the importance of diving deep into user’s needs. From gathering insights from user survey, conducting research, and communicating with our clients, we defined our objectives and aligned everyone’s expectations step by step.



Dealing with Tight Timeline


The client’s expectation for a quick turnaround altered my usual approach to UI/UX redesign projects. To address this, we prioritized the critical pages and features that needed the most attention based on user needs. We also ensured a smooth transition from Figma designs to frontend development.

I’d love to chat!

I’d love to chat!

I’d love to chat!

I’d love to chat!